Holiday Marketing Plan Day 3 - Pricing and Branding

It was a landslide and I want to thank everyone for voting me back into office as Mayor of Small Businessville. Hopefully yesterday you got a chance to find your break even point and then you figured out how much money you would need to make in sales to cover those expenses and give yourself a comfortable salary. Today we are going to cover the importance your company’s image plays when people are forming perceptions of the quality of your product or services. An important part of your brand image is pricing and there must be a balance between your price and the perceived value your company is able to communicate. It’s easier than it sounds.