Holiday Marketing Plan Day 2

It’s Election Day in Small Businessville and all over the rest of the country. Today I am going to give you some work to do while you stand in line to vote for 5 hours. Yesterday we set a goal of finding out what tactic we will use to get clients and you may have started to think about your message. Today we are going to set a monetary goal and solidify your message by looking at your clients you have and profiling them. One of the biggest things you need top know when setting a monetary goal is your break-even point. It doesn’t do any good to make a million dollars in sales a year if you have a 1% profit margin. If you sold a million dollars worth of product or service and only made ten thousand dollars it’s possible your making a lot of other people rich but not getting anything for yourself. So grab a pen, a notebook, and head to the poles. While your there remember your profit margin and we’ll get to work.

Life In Small Businessville is sponsored by Innovative Impulses