Today in Small Businessville we are going to discuss how to identify your target market and then how to look for ways to reach them. To do this we are going to need to break this step down over to days. Today you will review your client list and identify those trends you noted a few days ago. You are now going to match your clients to your new pricing structure. We need to take note of what was being spent so you can determine why your current customers buy from you. If you don’t have clients yet you will need to create an image in your mind of the type of person you will need to attract in order to sell what you have to offer. You are going to be reviewing a lot of material that you have created so lets get started.
It was a landslide and I want to thank everyone for voting me back into office as Mayor of Small Businessville. Hopefully yesterday you got a chance to find your break even point and then you figured out how much money you would need to make in sales to cover those expenses and give yourself a comfortable salary. Today we are going to cover the importance your company’s image plays when people are forming perceptions of the quality of your product or services. An important part of your brand image is pricing and there must be a balance between your price and the perceived value your company is able to communicate. It’s easier than it sounds.
It’s Election Day in Small Businessville and all over the rest of the country. Today I am going to give you some work to do while you stand in line to vote for 5 hours. Yesterday we set a goal of finding out what tactic we will use to get clients and you may have started to think about your message. Today we are going to set a monetary goal and solidify your message by looking at your clients you have and profiling them. One of the biggest things you need top know when setting a monetary goal is your break-even point. It doesn’t do any good to make a million dollars in sales a year if you have a 1% profit margin. If you sold a million dollars worth of product or service and only made ten thousand dollars it’s possible your making a lot of other people rich but not getting anything for yourself. So grab a pen, a notebook, and head to the poles. While your there remember your profit margin and we’ll get to work.
Life In Small Businessville is sponsored by Innovative Impulses
Today in Small Businessville we are going to cover day one of the holiday marketing plan. Because it is Monday and you probably have a ton of others things to do today we are just going to go over one small part of the plan but it is the most important part. Today you are going to set your goals for the plan and what you would like to accomplish. When we are done with that we will then begin brainstorming a theme or core message you will be sending. On the Podcast I’ll sow you how to set goals even if you don’t have any history to refer to when making a decision.
Life in Small Businessville is sponsored by InnovativeImpulses.com
Today in Sunday in small Businessville and it is the beginning of the most productive two weeks of the year. So what I am going to discuss today are some things you can do to get ready for the holidays and the new year. That’s right I did say new year. Why the rush you might ask, well if you don’t spend the next 2 weeks planning and scheduling you are going to have a long stressful holiday season. So for this week we are going to cover some things you can do to get your marketing and sales plans in order for the holidays and then next week we will discuss transitioning those plans into the first quarter of 2009.
Life In Small Businessville is sponsered by InnovativeImpulses.com your virtual marketing department.
Welcome to Small Businessville. Here you will find ways to help your business grow and you can share ideas with other citizens or business owners and folks that are thinking about starting a business. Check out our first podcast and come back often because we will post a new tip everyday for the rest of this month.
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